Valets were working the muggy street outside our client’s downtown party last night, and so was I. I’d parked my dented prius a block away, and was immediately reminded of why people pay me:
The sun was setting as I parked, casting long shadows from skyscrapers on beautiful green spaces. There, a plethora of homeless were blasting music and moving in a drug induced spastic dance that fluidly moved from fighting to gyrating to screaming and back again. Throw a few punches, do the Macarena, screech, repeat. Like that.
A professionally dressed lady leaving work late passed by, and a couple broke off from the scrum to beg whilst jumping back and forth in her path and screaming. The lady stared at the ground, and started fast walking in an attempt to weave through. Breathe out, switch my mindset to that well-worn groove; feel my eyes narrow. Slam my door and stare. The dirty scrum notices me, and the two bugging the lady divert my way. We meet eyes, and the old recognition clicks.
Like third-graders, we engage in a brief staring contest. I move my right hand a few centimeters closer to my belt, and their eyes track. One yells “FUCK YOU FUCKING ASSHOLE” and they all go back to their dance, the well-dressed lady now long forgotten. I shrug and walk to work; I’ve probably got more in common with them than the businesswoman.
Inside a high-priced restaurant I’ve never eaten at, I meet my co-workers. The place is bought out for the night, and the standard spread is getting prepped. Ice sculptures, musicians, concierges prepping goody bags, waitresses with cocktails, and us guys with guns. Our client, on one of the highest rungs of the wealth ladder, is hosting those a rung below them for typical business purposes. We go through our plan and divvy up the sectors. I take the street, in line with the dual purpose of our job:
- Protection: intercept any threats from making it inside/facilitate the client’s quick exit if things go loud.
- Feels: keep the riffraff from jacking up guests as they drop their cars at the valet station and walk the 50 feet to the doors.
It’s hot out there, but the shade from the high rises takes the edge off, as does the gust which constantly flows through the city. The guests keep flowing in; most show up in BMWs and Mercedes, but there’s more than a few stealth wealth dropping minivans and civics with the valet. I’m drenched, but having fun bullshitting with the valets and people watching. The client sends us out some cold drinks. Always nice when they think of the help.
The Rolls
An hour in, a Rolls-Royce pulls up. I don’t recognize the occupants, but they obviously fit the profile of our guests. As the valet goes to open the hand made door, the driver shoves out a palm, halting the kid. He asks where they’ll park the car. Apparently the answer is unacceptable. They drive off towards one of the private garages about eight blocks away. Some time goes by. Maybe 20 minutes?
The driver and his date arrive on foot. The guy looks exceptionally groomed, and he’s wearing a beautiful blazer worth more than my prius, which is as soaked as my dri-fit polo. His supermodel date does not look happy. Their walking route probably took them through a gauntlet of people similar to the ones I’d encountered earlier.
The pair go inside. An hour or so later, they walk out smiling. My client is good at what they do. Then reality seems to physically descend on the couple, as they come to terms with the trudge ahead of them. Their upright posture drifts to Neanderthal and they set off. One of the valets looks at me, smiles, and rolls his eyes. People and our stupid status games.
Some Italian Guy
Recently Nick Maggiulli wrote yet another great article, this time about how rich people continue to do stupid things. I don’t think that’s how he would put it, but as a rich person who constantly laughs at his own stupidity, that’s how I chose to interpret it. If you haven’t already, go read the article. Don’t worry, you won’t be missing anything over here.
Still here? That’s weird, but whatever.
Ok, well so Nick came up with this framework for classifying people by their net worth:
- Level 1: <$10k
- Level 2: $10k-$100k
- Level 3: $100k-$1M
- Level 4: $1M-$10M
- Level 5: $10M-$100M
- Level 6: $100M+
He then used these data to make some bitching charts, like this one:
Note: Nick didn’t chart L5&L6 on the above because there ain’t that many of them in the SCF dataset.
This chart is central to Nick’s point. The lower class has shrunk, and the upper middle class and upper class has grown. The middle class is disappearing because most have moved up a rung. This has led to an existential crisis for those people who’ve worked their ass off clawing their way up. The exclusive status they yearned for is no longer exclusive. Too many rich people competing for the same shit. Nick describes it better than me:
“…I saw it when I went on vacation to the Bahamas. I was told that Baha Mar was the place to go. It’s an expensive resort that has a waterpark, casino, and lots of dining options. The only problem? There isn’t enough space for everyone to enjoy everything. If you don’t book ahead, good luck getting a reservation at one of their prized restaurants. If you don’t wake up early, forget about getting chairs by the pool.”
Boo fucking hoo you say. Yeah, that’s what I say too. But as a collector of existential crises, I can’t help but recognize some of me in that stupidity. Luckily, the same thing that propelled me to a comparatively high net worth also provided one way out of this dead end. You know, that whole FIRE thing. Specifically, this ethos we were all down with 13 years ago.
Back in my day, we didn’t refrain from spending to save money so we could eventually buy more shit than our peers. We believed that spending more usually didn’t make anyone’s life better, especially our own. Most of the rest of the world was tied up in a game called status.
Understandable, given that we are social creatures to our core. Compared with other animals, we’re slower and weaker. The only things that kept us alive were our brains and our ability to cooperate. Those that couldn’t play well with others didn’t eat or got eaten. Even the most introverted of us today still have those social genes buried in there somewhere. Which was great and all until we figured out how to monetize our base drives. Keeping up with the Joneses is making someone rich, and if you’re invested like me, that someone is us. But like any good drug dealer, we got to remember this ancient proverb:
“Don’t get high on your own supply.”
Part of this is recognizing our motivation for the games we’d like to play. Me, I prefer games that
- I have a decent chance of winning
- I enjoy playing even when I don’t win
If it doesn’t meet at least one of those, it’s a Stupid Game.
Winning
Such games are stupid because when we objectively look at them, we either can’t win them, or they’re not fun to play. But still, we keep playing them because they appeal to some part of ourselves, which has usually been twisted by a clever game designer to suck us in. Like Candy Crush, heroin, or slot machines. Alas, we can rely on yet another morsel of wisdom, which I believe was first uttered by Sir Henry Percy:
“Play stupid games, win stupid prizes.”
Let me ask you this; what kind of game is picking your vacation spot based on status? On the surface, it may seem to make sense to choose a spot all of your peers keep talking about, as Nick alluded to above. But go a bit deeper. Who are these peers? What do they value? Is it the quality time to relax in a conducive environment, or is it bragging to their friends about the exclusiveness of the experience?
How about that guy with the rolls. What game is he playing? That car costs more than my first two houses combined; the comfort and experience are probably totally worth it🙄. I’m guessing that wasn’t the primary motivation. Perhaps being able to arrive in it is the main appeal. But what happens when the next guy shows up in a Bugatti? Or when you’re so afraid of scratching it, you’ll walk 8 blocks in 90 degree heat while getting pelted with cigarette butts from persons experiencing homelessness?
Both of these just seem like examples of playing the status game.
Can you ever win that game?
Is it fun to play, even when you lose?
If you meet anyone who answers yes to either, please let me know. Otherwise, it would seem that such game would fall well within the stupid game category. Charlie Munger once said “If you can’t stomach 50% declines in your investment, you will get the mediocre returns you deserve”. Let’s turn that around: If you play stupid status games, you will get the stupid prizes you deserve.
I’m guessing that most of the readers here fall somewhere in Nicks Level 1($10K-100K) to Level 4($1M-10M). Level 3 and 4 are getting bigger as we all get richer. Which is great, but if you’re hoping for exclusivity, you’ll be let down. The good news is that exclusivity was just another hook for the status game, and it was a stupid game to play in the first place.
Maybe….just maybe, it’s better to spend that money on games you enjoy playing. Me, I like freedom. And games which are more dependent on actual merit than skill at flaunting. It’s up to you what you play. I hope your prizes aren’t stupid.
i have a couple of status oriented brothers in law. one retired and sold his business but the other is working into his late 60’s. he has all the shiny toys at his place on a big lake. mercedes, new jet ski (the big one, of course), blah blah blah. he’s a generous guy but sometimes kind of a tool, which comes with owning the jet ski. i remember we were visiting a couple of years ago and we supposed to stay a third night and he was planning on taking us to dinner. instead we left and drove the 7 hours home a day early.
i think he was non plussed over that but we are just not impressed with these shiny items or the prospect of a free dinner if the real cost is listening to another evening of his crap. when it stops being fun for us we vote with out absence or presence.
Way to exercise your vote Freddy. Reminds me of a podcast about super ultrarich people, and how they’ll fly normal(?) level rich people to their mega yachts to entertain them or learn insights from their industry. Think hedge fund manager being flown to Bezos’ yacht or something, so Bezos can pick their brain. The normal level rich people were lamenting about how It’s hard to turn down the offer, but it sucks because you’re basically stuck on this person’s boat in the middle of the ocean, and the only way to leave is by their helicopter. Sounds terrible to me. I’d probably consider trying to make an oceanic crossing via stolen jet ski in such case. Glad you were able to drive away from that tool.
Remember the good old days when the only way to get to Level 4 was to be the Millionaire next door. The guy who did not show off. The guy that had no interest in the Jones and what they had. For a while we celebrated that guy with the beater of a Toyota Camry and a small house
The Internet has had a good and bad impact on wealth and status. Without the internet we the average person would never be able to invest in companies let alone indexes. This has allowed the average person to get a bigger share of the pie.
But how many people nowadays are that quiet next door rich guy. The people who have grown up with the internet have it tough. They want to show off. Not only show off money but everything that is good in their life. How many Level 4 people live in a house less then 1500 sq ft or drive a 10 year old car. Likely not many anymore. If they do they are likely close to 50
Ironically I get it. I am one of the stealthy retired and I get jealous when I see friends with the beautiful houses who will struggle to ever retire. In the end I am not right and neither are they. We all decide what to buy. I bought time. They bought a bigger house
I hear that Vader. I wonder if it’s like the old iceberg metaphor. You see all the shiny people with their shiny stuff, because they’re the type of people to flaunt it. Perhaps for every one of them, there’s 10 of us under the surface, quietly enjoying our freedom while they live stream from some island. I get the jealousy thing too. I was just at a friend’s house, and I’ve got to say I was jealous of lots of aspects of it. It took an hour or so for me to come back to the realization that the juice isn’t worth the squeeze. I like my freedom too much to trade my time for stuff I only get to use on the weekends.
Also, I’m stoked about your site!! The Vader art is wonderful, and the writing is even better!! Please keep at it.
Great read. I can’t imagine how anyone could feel anything other than ridiculous in a rolls, or for that matter, wearing one of those watches some of those rich guys wear. When I encounter the truly rich who have good taste in the expensive things they own and do I get some status vibes. But these other jokers just make me laugh.
Brian, I really do not get the watch thing either. Seems like one of the most direct ways to show off spending way just to show you can.
Wow, what a culture I’m happy to say I feel very far removed from. It sounds like entire swathes of society have no idea what’s really meaningful to them, so they collect status symbols. A huge oversimplification, I‘m sure, but I can’t think of anything worse – or more unoriginal! – than just hitting up the Bahamas cuz everyone with a little money is going there. If that‘s not a crisis of meaning, then at least it‘s a crisis of inspiration – or curiosity. Or both! 😂 I keep hearing about these people with oodles of money, but I personally never encounter them. I would have no shortage of recommendations of what to do with it 😆 It seems more people could read Die with Zero (Bill Perkins, I think), or check out the Effective Altruism movement, or hell, fund a local symphony. With an inflationary lifestyle, the difference between level 3 and level 4 doesn’t feel very different, but outside of the vortex of the hyper-inflationary chasing the virtual multi-millionaire Joneses, that kinda loose cash can make a lot of difference.
So fun to be inside your insightful musings while on the job! I somehow weirdly enjoyed the image of you in your soaked polo shirt and him in the equally soaked blazer 😆 You forgot to mention that she was cursing him under her breath for at least not dropping her off, because her designer shoes are for looking at, not for walking – her feet were killing her before the night even got started.
Congrats on the Triathlon!
Ooops, shoulda said the diff between Level 4 and Level 5 doesn’t feel that different. The difference between levels 3 and 4 is financial freeeeedom to do the „workin‘ life“ your way! I think it‘s soon going to be time to redefine our idea of „work“ anyway, and you FI guys are on the front line getting into the semi-scary business of figuring out what gives life meaning if we can’t define ourselves by our paid occupations. There have been a lot of great posts about that! Liked those a lot.
Glad you enjoy the insight into this weird world Sarita. I’ve listened to more than a few pissing contests between the super rich about who’s altruistic project was doing more social good, so I suppose that’s helping someone? Most of the events we work usually are funnelling money into local non-profits. Despite the rampant excess on display, maybe it’s still a net good? Sounds like the start of an impact analysis that I want no part of.
Yeah, I would think the woman was not happy. But if he dropped her off, than he wouldn’t be seen walking in with her. We all gotta pay the bills, I suppose.
I’ve gotten to the point where these types of stupid games provoke a scowl on my face. Read: I’m old and shake my fist at at clouds. But if I was tempted to play one of these games, I’d likely take an approach adapted from something I recently heard Morgan Housel say: Morgan mentioned that he’s always been a “car guy,” but never bought a fancypants vehicle. Instead, every once in a while, he’ll rent a Porsche or something like it from a car rental place. Often, he’s not even finished driving off the car lot before he says to himself, “yeah, no I don’t wanna own one of these things.” This rental approach is a mighty good way to save gobs of monies.
There are three reasons Morgan has sold more books than me: 1. He’s a better writer. 2. He’s actually written books. 3. He’s smarter than me…. He’s got a solid technique; worked for me when I was thinking I needed an E-Bike (I do not). That said, I like your strategy better. Just got done shaking my fist at a cloud. Feel much better 🙂